This is what gets usout of bed in the morning...

Our purpose, ambition and vision

What is it that gets us out of bed in the morning? Is it the aroma of coffee brewing and the dog wanting to go for his first walk? Well, yes, there is that. But there’s a lot more motivating us to come to VRR and produce perfect-fit ULDs every day. We’ve set out those incentives – free of fluff – in our purpose, ambition and vision statements.

Purpose

This is what we do:

We inspire to care. For the people around us and the planet we live on. This belief drives us in every decision we make.

Ambition

This is what we want to achieve:

By the end of 2028, we will have set the standard for sustainable air cargo containers through our innovations.

Vision

This is what we dream of:

Air cargo will play a crucial role in shaping a brighter future for generations to come, balancing humanity’s progress with Earth’s well-being.

Our core values

Our purpose, ambition and vision statements don’t exist in a vacuum. To make sure we carry out our company’s purpose and serve our customers well, we underpin these statements with a set of core values. These values reflect who we are and how we work.

Aim high & inspire

Ambitious

Aim high & inspire

Ambitious

At VRR, we're guided by a spirit of curiosity and boldness.

That spirit pushes us to extend the boundaries of ULD design and engineering and to raise safety and quality standards across the air cargo industry. We are uncompromising in our quest for excellence. We do not want to simply achieve our goals. We want to surpass our goals.

Our ambitious nature serves to inspire others in our industry and encourages them to aim higher than they ever thought possible.

Helpful & reliable

Collaborative

Helpful & reliable

Collaborative

Our employees are committed to working together because they understand that collective effort yields the most meaningful results.

Honest communication cultivates trust within the team, paving the way for more effective collaboration. Being helpful and reliable are traits we value as they foster a supportive environment where everyone feels seen and appreciated.

This collaborative attitude embodies VRR’s purpose and helps individuals work together towards a sustainable future in the air cargo industry.

Learn & drive progress

Progressive

Learn & drive progress

Progressive

Our desire to constantly adapt and innovate takes us down unconventional paths but also gives us the courage to take risks and learn from our mistakes.

We strive to inspire at all levels. We want to drive progress within our organisation and throughout the wider air cargo industry.

Our open-minded and unconventional approach at VRR helps to create an environment that truly reflects our commitment to continually care, progress and learn.

Customers

What is it like to work with VRR? Discover our customer satisfaction rate, read our client testimonials, and learn about our collaborative approach in our case studies.

Discover how we work

History

If it wasn’t for two ambitious, post-war entrepreneurs in Rotterdam, VRR wouldn’t be here today. Read about our fascinating journey and discover how we became a global force in ULDs.

Go back to our roots