This is what gets usout of bed in the morning...

Our purpose, ambition and vision

What is it that gets us out of bed in the morning? Is it the aroma of coffee brewing and the dog wanting to go for his first walk? Well, yes, there is that. But there’s a lot more motivating us to come to VRR and produce perfect-fit ULDs every day. We’ve set out those incentives – free of fluff – in our purpose, ambition and vision statements.


This is what we do:


We inspire to care. For the people around us and the planet we live on. This belief drives us in every decision we make.


This is what we want to achieve:


By the end of 2028, we will have set the standard for sustainable air cargo containers through our innovations.


This is what we dream of:


Air cargo will play a crucial role in shaping a brighter future for generations to come, balancing humanity’s progress with Earth’s well-being.

Our core values

Our purpose, ambition and vision statements don’t exist in a vacuum. To make sure we carry out our company’s purpose and serve our customers well, we underpin these statements with a set of core values. These values reflect who we are and how we work.


What is it like to work with VRR? Discover our customer satisfaction rate, read our client testimonials, and learn about our collaborative approach in our case studies.


If it wasn’t for two ambitious, post-war entrepreneurs in Rotterdam, VRR wouldn’t be here today. Read about our fascinating journey and discover how we became a global force in ULDs.