We strive to create the ultimate ULD for every challenge our customers and the air cargo industry face – whether it’s now or in the future.
What drives us to take on these challenges is our Dutch spirit of innovation and adventure. We’re ready to seize any opportunity to design and improve a product.
Finally, our unwillingness to accept anything less than excellent quality means that every single ULD we create meets strict aviation standards and exceeds industry benchmarks.
To be ambitious is to be curious, courageous and uncompromising.
We encourage the cross-pollination of expertise, inside and outside the company, because we believe we cannot create the perfect product without collaboration.
Collaboration permeates our culture, our processes and our technology. We’re committed to communicating openly and directly. When necessary, we stand up and say we need to do things differently.
This approach allows us to create reliable, long-lasting partnerships and to innovate in a way that our competitors cannot.
To be collaborative is to be committed, honest, helpful and reliable.
We love to experiment. And to challenge ourselves. Because we want to make unique products that inspire others to respond to and overcome real-world challenges in the air cargo industry.
Our tendency to think unconventionally makes us who we are: Innovators. We don’t accept the status quo, and we dare to make mistakes.
Encouraging divergent thinking enables us to turn challenges into inspiring opportunities (and to change course if we need to).
To be progressive is to be innovative, inspiring and open-minded.
World War II had just ended when Steef and Adri van Riemsdijk set up their modest sheet metal manufacturing company in Rotterdam. Their once bustling port city was a wasteland, but the devastation didn’t discourage the ambitious brothers, who were determined to profit from their experience in the aviation industry.
The Riemsdijk brothers knew from the outset that innovation was the key to success. The imaginative goods they produced ranged from aluminium car bodies and steel scaffolding equipment to military ground support equipment. Their dream to create a Dutch brand based on quality and innovative design was fast becoming a reality.
In the early 1970s, their instinctive drive to specialise intensified, and Van Riemsdijk Rotterdam switched to manufacturing complex, low-volume air cargo products. Dedicated solutions for transporting livestock by air soon followed. Just a decade later, the company was providing logistical relief for airlines around the world with its creative range of products.
The 21st century heralded a new era for the company. The strategy was bold but simple: create customised cargo transport solutions like ULDs and focus on international market expansion. The company name changed to VRR, its headquarters in Rotterdam were expanded, and the maintenance facility was moved to Amsterdam’s intercontinental airport.
Today, the company’s ambitions are reaching new heights: to be best-in-class. The new inflatable container is a perfect example of its product leadership. But one thing’s for sure. No matter how far ahead of its competitors it gets, VRR Rotterdam will never lose sight of its entrepreneurial roots.