What is it that gets us out of bed in the morning?
Is it the aroma of coffee brewing and the dog wanting to go for his first walk? Well, yes, there is that. But there’s a lot more motivating us to come to VRR and produce perfect-fit ULDs every day. We’ve set out those incentives – free of fluff – in our purpose, ambition and vision statements.
Our core values
Our purpose, ambition and vision statements don’t exist in a vacuum. To make sure we carry out our company’s purpose and serve our customers well, we underpin these statements with a set of core values. These values reflect who we are and how we work.
Ambitious
At VRR, we're guided by a spirit of curiosity and boldness.
That spirit pushes us to extend the boundaries of ULD design and engineering and to raise safety and quality standards across the air cargo industry. We are uncompromising in our quest for excellence. We do not want to simply achieve our goals. We want to surpass our goals.
Our ambitious nature serves to inspire others in our industry and encourages them to aim higher than they ever thought possible.
Collaborative
Our employees are committed to working together because they understand that collective effort yields the most meaningful results.
Honest communication cultivates trust within the team, paving the way for more effective collaboration. Being helpful and reliable are traits we value as they foster a supportive environment where everyone feels seen and appreciated.
This collaborative attitude embodies VRR’s purpose and helps individuals work together towards a sustainable future in the air cargo industry.
Progressive
Our desire to constantly adapt and innovate takes us down unconventional paths but also gives us the courage to take risks and learn from our mistakes.
We strive to inspire at all levels. We want to drive progress within our organisation and throughout the wider air cargo industry.
Our open-minded and unconventional approach at VRR helps to create an environment that truly reflects our commitment to continually care, progress and learn.
Sustainability
At VRR, sustainability is not just a word we use. It is part of our business strategy and thus embedded into every corporate decision we make. Because we care deeply about our products, the people around us, and our beautiful planet.
To make our efforts in this area visible and inspirational, we've made our sustainability goals public.